Redesigning a banking app’s onboarding flow
Simplified KYC steps, clearer progress, and error recovery so new customers could open an account without abandoning mid-flow—validated through moderated usability sessions.
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Case studies across fintech, healthcare, enterprise SaaS, and consumer mobile—grounded in research and polished in the details.
A health tracking dashboard for elderly users
Larger tap targets, high-contrast charts, and plain-language summaries helped older adults follow vitals and medications with confidence alongside family caregivers.
View Case StudyA B2B SaaS product’s navigation overhaul
Rebuilt IA and global nav from card sorting and tree testing—reducing time-to-task for power users while onboarding newcomers with contextual guidance.
View Case StudyA mobile food ordering experience
Streamlined browse-to-checkout, transparent wait times, and reorder shortcuts increased completion rates during peak lunch hours on small screens.
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